Overall Objective:
Armstrong’s requires an evolutionary rather than a revolutionary logo redesign. This means that we would like to retain the colours of our original logo. The company requires the new logo to be crisp, clear and professional. The logo should be equally appealing in both online and outdoor advertising. It is also imperative that the logo looks modern. It must also be kept in mind that the new logo is to be used on our soon-to-be-redesigned website.
Colours to be Used: lemon yellow and black.
Words to be included: “Armstrong’s Unisa Books”
Font: Any font that helps to achieve the overall objective mentioned above.
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